Turn pet product data into launch, category, and competitive intelligence.
The Market Intelligence Platform gives pet and animal health teams a real-time edge, tracking competitor launches, product movement, and category signals as they happen. Combined with deep benchmarking across ingredients, nutrition, recall history, and product scores, it delivers a continuously evolving intelligence layer that keeps your competitive strategy grounded in fact, not guesswork.
Track competitor launches, product movement, and category signals in real time
The Market Intelligence Platform helps teams move from manual competitor research to a structured product intelligence layer built around indexed products, launch signals, ingredients, nutrition, recall history, Petwize scoring, competitor matches, and category comparisons.
Benchmark products across competitors
Get product-level comparison, competitor analysis, and category movement with proprietary Petwize Scoring
Benchmark products by brand, segment, format, and category
Compare attributes, nutrition, ingredients, recall history, and Petwize scores
Understand ingredient and formulation patterns
Review full ingredient lists across indexed competitor products
Compare ingredient patterns by brand, category, and segment
Identify formulation signals that shape product positioning
Analyze nutrition levels basis category peers
Compare guaranteed analysis across category peers
Benchmark protein, fat, calories, and nutrition levels
Use nutrition signals to evaluate competitive product positioning
Factor recall history into product evaluation
Access Class 1, Class 2, and Class 3 recall history to evaluate products better
Track voluntary recalls and compare signals across brands and parent companies
Use company-level recall history and risk context alongside ingredient, nutrition, and similarity scores
Compare products with proprietary Petwize scoring
Get product-level comparison and scores based on competitive sets and similarity signals
Check ingredient scoring based on approved ingredient names
Evaluate nutrition levels with scores based on protein, fat, calories, and related values
See recall scores based on recall class, voluntary recalls, and company history
Identify closest competitors
Find comparable products across brands and categories
Match products by ingredients, nutrition, attributes, and positioning
Identify closest competitors for launch, pricing, and claims analysis
Access structured product cards
View product cards with price, size, nutrition, ingredients, and attributes
Review product scores, recall context, and comparable competitors
Use structured product data to support faster competitive research
Benefits
Build stronger portfolio strategy with launch, category, and product intelligence.
The Market Intelligence Platform gives commercial, product, category, brand, and research teams a shared product intelligence layer to benchmark competitors. It enables teams to evaluate products and surface market insights faster.
Stronger product and portfolio strategy
Understand how products compare across ingredients, nutrition, size, category, recall history, and scoring so teams can identify portfolio gaps, competitive strengths, and product opportunities with more confidence.
Manual review bottlenecks
Packaging reviews slow down when regulatory, legal, brand, product, and packaging reviewers work on separate files, comments, and approval threads. Move from manual competitor research to structured product intelligence across indexed products, categories, and retailers.
Clearer category benchmarking
Compare products by ingredients, nutrition, recall history, Petwize scores, and similarity within relevant competitive sets.
Recall & risk intelligence
Bring in recall intelligence by tracking ingredient recalls, product alerts, and market risks before they impact planning, sourcing, or brand reputation.
Better competitor understanding
See which products are closest to your own, where competing products differ, and how attributes, nutrition, ingredients, and recall history shape product positioning patterns across priority categories.
Unify intelligence across teams
Give commercial, sales, product, R&D, category, brand, and research teams a shared product intelligence layer instead of disconnected spreadsheets, one-off research, and manually built competitor decks.
Who it serves
Product intelligence for every team tracking competitive growth
Different functions ask different questions of the market. The Market Intelligence Platform gives each group the product, competitor, ingredient, nutrition, recall, and scoring insights needed to work from the same intelligence layer.
Understand competitor products, comparable alternatives, and product-level differentiators.
Keep product strengths, category gaps, and competitive alternatives in view before retailer meetings, line reviews, and commercial planning conversations. Use retailer and category intelligence to support sales conversations and competitive response.
Competitor product comparisons
Comparable alternatives across brands
Product strengths and differentiators
Category gaps for retailer conversations
Compare ingredient lists, nutrition profiles, guaranteed analysis, and recall history.
Compare products using ingredient, nutrition, recall, and similarity scoring to identify white space. Use product attributes, comparable products, and formulation signals to support product development, reformulation, and innovation planning.
Ingredient and nutrition comparisons
Guaranteed analysis review
Recall history and product attributes
Product development and reformulation inputs
Evaluate products by category, life stage, diet type, and health feature.
Monitor product updates, pricing, listing movement, and comparable products across configured retailers and categories. Leverage ingredient profiles, nutrition data, product scores, and competitor positioning to identify portfolio gaps and category opportunities.
Category and life-stage analysis
Special diet and health feature tracking
Ingredient profile and nutrition review
Portfolio gaps and competitor positioning
See how products are positioned through ingredients, nutrition, attributes, and scores
Ground messaging, campaign planning, and product storytelling in comparable competitor products and verified product intelligence. Track competitor launches, claims, messaging shifts, and category movement to sharpen positioning.
Ingredient-led positioning insights
Nutrition, attributes, and product scores
Comparable competitor product views
Product-intelligence-backed campaign planning
ENTERPRISE
Activate product intelligence across teams securely
Bring product-level market intelligence into cross-functional workflows with structured data, role-relevant access, scalable product records, and configurable integrations across internal and third-party sources. Configure the intelligence layer around priority retailers, categories, brands, formats, and competitive sets.
Structured product intelligence layer
Centralize product attributes, size, pack details, guaranteed analysis, ingredient data, recall information, and product scores in one searchable intelligence layer.
Flexible data enrichment
Support data expansion through internal product databases, public recall sources, third-party research, product discovery tools, and approved product intelligence systems as the platform grows.
Search and similarity engine
Enable product-name, UPC, EAN, GTIN, semantic, and vector-based similarity search so users can find exact products, comparable products, and competitor alternatives faster.
Enterprise-ready workflows
Give teams a shared product intelligence system that can support commercial, product, category, R&D, brand, and research workflows without relying on disconnected spreadsheets
BACKED BY
PLATFORM OVERVIEW
See market intelligence built for faster decisions
Watch how teams can track category shifts, competitor movement, pricing signals, claims, trends, and market opportunities in one intelligence layer.
Ready when you are
Ready to see market moves before they impact your strategy?
See how the Market Intelligence Platform helps teams track competitor launches, product movement, category signals, pricing shifts, recall history, and product benchmarks to support faster, fact-based decisions.
