

Digital shelf analytics helps brands monitor how products appear across online retailers, including product listings, pricing, availability, images, packaging details, and compliance-related content. Cambridge PetTech’s Digital Shelf Analytics platform focuses on validating retailer listings against approved product truth so teams can detect mismatches, missing information, and compliance risks continuously.
The Digital Shelf Analytics Platform helps teams monitor key shelf signals like content accuracy, visibility, availability, pricing, and search performance across ecommerce channels. It can also work with the Sentiment Analysis Platform as a role-based add-on to see customer sentiment about product quality, packaging, claims, ingredients, and overall product experience. This helps brands connect digital shelf performance directly with shopper perception to act on insights in real-time.
Approved product truth refers to the authoritative product information that a brand considers correct, such as approved titles, descriptions, packaging details, imagery, claims, attributes, pricing references, or compliance-related fields. The platform uses this source of truth as the benchmark for validating retailer listings.
The platform is designed to detect mismatches, missing data, and compliance gaps across retailer listings. This can include incorrect product titles, descriptions, images, packaging information, pricing, availability, and other critical product attributes that should align with the approved source of truth.
Yes. The platform supports multi-retailer extraction and batch processing so product information from multiple retailer websites can be captured and compared against approved product truth across channels.
Explainable compliance reporting shows what matched, what failed, and what needs attention across retailer pages. This helps ecommerce, packaging, QA, compliance, and brand teams review issues faster, prioritize fixes, and coordinate action with clearer evidence.