How is Cambridge PetTech different from other tech companies?

Unlike generic AI companies, we exclusively serve the animal health ecosystem with deep industry expertise. Our team includes animal health industry veterans and AI experts who understand the unique challenges, regulatory requirements, and opportunities across companion animals, production operations, and research organizations.

Do you only work with large enterprises?

No. While we support global animal health brands and veterinary networks, we also work with mid-sized businesses and startups ready to scale with AI.

How long does it take to see results?

Timelines vary, but most partners begin seeing measurable impact— such as improved efficiency or reduced costs within 3 to 6 months.

How do you ensure ethical use of AI in animal health?

We follow strict ethical AI principles including transparent algorithms, bias testing across diverse animal populations and use cases, and veterinarian oversight in all clinical applications. Our AI augments human expertise rather than replacing it, and we prioritize animal welfare in every solution we build.

How do you ensure data security & privacy?

We maintain HIPAA alignment for veterinary data, and use enterprise-grade encryption. All client data remains their property and is never shared.

PetWize

A complete market intelligence platform for competitive research, digital shelf monitoring, pricing compliance and consumer signals

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One Platform for Everything the Market Is Telling You.

Most pet food teams are working from an incomplete view. Competitive data lives in one place, retail shelf performance in another, pricing and seller activity somewhere else entirely. By the time the picture comes together, something in the market has already moved.

PetWize pulls all of it into one continuously updated platform – with 6,800 indexed and scored products. This can be used for competitive research and benchmarking, live digital shelf monitoring across major retailers, daily pricing, and MAP compliance tracking. Enable compliance tracking, seller governance and AI-driven review analysis. Every team working on pet food works on the same data at the same time.

Our Capabilities

What It Does

Full Ingredient Visibility

View full ingredients, analysis, and nutrition for every product.

Head to Head Comparison

Head-to-Head Comparison

Compare products across nutrition, price, ingredients, and suitability.

Competitor Discovery

Find closest matching products across or within brands.

Smart
Filters

Smart Filters

Filter products by diet, breed, health, price, or brand.

Pricing and MAP Monitoring

Track MAP violations, promotions, and price changes daily.

Who is it for

Brand and Marketing Teams

Track competitor products, claims and positioning. Understand how your brand sits in the market before campaigns go out.

Commercial and Sales Teams

Monitor pricing, promotions, retailer activity and walk into buyer meetings with real shelf data.

Product Development Teams

Analyze competitor ingredients, nutritional profiles and market trends before a new product direction gets locked in.

Market Research Teams

One centralized platform providing structured, scored, and standardized data across 6,800 products for deeper insights.

Ecommerce and Category Managers

Monitor digital shelf performance, seller activity and content compliance across retailers in one consolidated view.

Explore More

Discover how our AI solutions are transforming the pet and animal health ecosystem.

Formulation Platform

AI-powered Formulation Platform for pet food & animal feed manufacturers.

Packaging Compliance Platform

Streamline review workflows and simplify regulatory compliance.